The Seven Rules of Trust

'Fascinating ... Should be required reading everywhere' STEPHEN FRY 'An important book ... Both hopeful and practical' YUVAL NOAH HARARI Trust: like water, like electricity, our society can't function without it. It's a treasure, a living thing that can be cultivated and grown. But it can also wither and die, and it is increasingly under threat. From neighbourhoods to nations, we must get serious about trust and act before this precious resource runs out entirely. When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever - although almost no one realised it at the time. Today, people view Wikipedia 11 billion times every month in the English language alone. But in our 'post-truth' era, where the internet is a sea of disinformation and facts are increasingly malleable, Wales reminds us that it's more important than ever to return to the problem at the heart of it all: that without trust, we have no knowledge. And without knowledge, we can't fight back. Derived from decades of observation, participation and discussion with leaders across the world, these are his clear, actionable rules for building trust in business, leadership and life. The Seven Rules of Trust reveals the fundamental principles that transformed a website which was once regarded as a highly dubious source of information to a universally trusted source for facts. This book will help you become a trust-maker. To build deeper connections with others so you can be a better neighbour, a more understanding friend, even someone who can turn back the tide and inspire others to follow you. If you want to strengthen your relationships or simply bring more happiness and fulfilment into your life, then this is where to start. *** 'Where trust has been lost, Jimmy Wales offers routes to its rediscovery' ALASTAIR CAMPBELL 'Thank you to Jimmy Wales for founding Wikipedia and now, for the first time, telling us how he did it!' SIMON SINEK 'A powerful, essential book that cuts to the heart of how technology can benefit humanity' REID HOFFMAN

Jimmy Wales is an internet entrepreneur who is best known as the founder of Wikipedia and the Wikimedia Foundation. Named one of Time's 100 Most Influential People, he was also acknowledged by the World Economic Forum as one of the top 250 leaders across the world for his professional accomplishments, his commitment to society and his potential to contribute to shaping the future of the world. Born in Huntsville, Alabama, he lives with his family in London.