Jo Wiltshire>, Catrin Cousins>

Fashion Marketing

Strategies, Trends and Innovation. Sprache: Englisch.
kartoniert , 328 Seiten
ISBN 1398624764
EAN 9781398624764
Veröffentlicht 31. März 2026
Verlag/Hersteller Kogan Page

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Beschreibung

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Portrait

Jo Wiltshire is Senior Lecturer of Fashion Marketing at Cardiff Metropolitan University, UK, With over 15 years of industry experience, Jo has built a comprehensive career in fashion, specializing in visual merchandising, store design, brand management and visual communications.

Catrin Cousins is Senior Lecturer of Fashion Marketing, with over 18 years of experience as a fashion buyer, bringing extensive industry knowledge to her teaching. Her expertise spans fashion buying, product development and brand management. She is based at Cardiff Metropolitan University, UK.