Resurgent

A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.

Julian Birkinshaw is the Dean of the Ivey Business School and was previously at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books.
John Fallon served as CEO of Pearson PLC for eight years. He is now Professor of Practice at Northeastern University, an executive fellow at London Business School, and works with a range of public and private organizations on education technology and digital transformation.