John P. Kotter, Renee A. Mauborgne, W. Chan Kim

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

kartoniert, 224 Seiten
ISBN 1422158004
EAN 9781422158005
Veröffentlicht März 2011
Verlag/Hersteller Harvard Business Review Press
21,50 inkl. MwSt.
Lieferbarkeit unbestimmt (Versand mit Deutscher Post/DHL)

Most company's change initiatives fail. Yours don't have to.
If you read nothing else on change, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.
HBR's 10 Must Reads on Change will inspire you to:
- Lead change through eight critical stages
- Establish a sense of urgency
- Overcome addiction to the status quo
- Mobilize commitment
- Silence naysayers
- Minimize the pain of change
- Concentrate resources
- Motivate change when business is good


Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.