You to the Power of Two

A new and previously unexplained era of artificial intelligence will transform human life forever. Discover what this means for our personal identity and our future.
AI tools are already reshaping the way we work and communicate, but as they gain autonomy, they will no longer be mere tools—they will become active participants in our world.
As our digital identities become smarter and more capable, we enter the age of “identic” AI—a world where ever-present AI companions streamline daily tasks, enhance wellbeing, and offer lifelong learning. For professionals, these intelligent agents will amplify creativity, boost productivity, and expand human potential. But with this extraordinary promise comes profound risks—to individuals, businesses, and society itself.
From technology experts Joseph M. Bradley and Don Tapscott, You to the Power of Two is a thought-provoking and timely guide that will prepare readers to thrive in world of personal AI agents by:
- Revealing how our new “digital sidekicks” will transform our careers, healthcare, education, and relationships - Empowering readers to embrace AI with confidence and purpose rather than fear - Exploring AI’s role in redefining human potential, success and the institutions of society - Explaining self-sovereign identity and decentralized AI models that will safeguard autonomy, control and future
For individuals, businesses, and policymakers alike, identic AI will reshape how we work, learn, and connect. Will we harness its power for a more equitable future, or will we let it shape us in ways we can’t control? The future isn’t written. It’s ours to create.

Joseph Bradley is a humanist, visionary, and galvanizer whose work redefines the intersection of technology and humanity. As a world-renowned speaker and human-centric leader, Joseph champions the development of technological solutions with the human perspective at their core. Known for his ability to inspire and unite employees, customers, and stakeholders, he has consistently driven groundbreaking innovations that prioritize humanity in a rapidly advancing digital world.
As the CEO of TONOMUS, the first subsidiary of NEOM, Joseph is spearheading the creation of the world’s first cognitive community. Under his leadership, TONOMUS has evolved from NEOM’s technology and digital sector to become a global pioneer in cognitive AI technologies. For the past five years, he has directed the largest futuristic tech project in the world—a $500 billion initiative that involves designing, deploying, and implementing transformative AI-driven solutions