Tracking the Audience

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.

Karen Buzzard is a professor of media, journalism, and film at Missouri State University and is internationally acclaimed for her seminal scholarship in the area of ratings history and practice. She is the author of several works on the ratings industry and has published in professional journals such as the Journal of Radio Studies and the Journal of Media Economics. Her scholarship has resulted in solicitation by legal scholars, industry professionals, journalists, and business start-ups.