Shoot, Edit, Share

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology.

Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania. Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.

Table of Contents Acknowledgments Chapter 1: Getting Started Phase 1: Preproduction The Treatment Media Audit Phase 2: Production Shooting in the Field vs. Studio Phase 3: Postproduction and Distribution Types of Evaluation Production Process Checklist Chapter 2: Studio Production Studio Positions Floor Director Cues Control Room Video Switcher Directing Cues Three-point Lighting Lighting Plot Floor Plan Directing Checklist Chapter 3: The Camera Parts of the Camera Types of Shots Breaking Action Down Camera Movements White Balancing Shooting Great Video Checklist Chapter 4: Sound Types of Microphones Pickup Patterns Audio Board Monitoring Sound Conducting a Mic Check Audio Production Checklist Chapter 5: Telling a Story Know Your Target Audience What's the Focus of Your Story? Tell Your Story Through People 5W's and H Show Don't Tell Using Sequences to Tell Stories Scripting Formats Storyboarding Storytelling Checklist Chapter 6: Shooting Video & Field Production The Tripod Composition and Framing Balance Rule of Thirds Headroom Noseroom Leadroom Frame Within a Frame Cutaways Jumpcuts Shots that Help Tell the Story Shooting Video and Field Production Checklist Chapter 7: Nonlinear Editing Time Code Logging Video Insert Edits Overwrite Edits Matching Pictures to Words Continuity Use of Computer Generated Effects Editing Your Audio Use of Music Layering Sound Editing Process Chapter 8: Graphics Types of Graphics Key Design Principles Chroma Key Branding Graphics Checklist Chapter 9: Online and Viral Video Shooting for the Small Screen Have a Hook Short and Simple Storytelling Social Media Successful Social Media Campaigns with Videos What is a Viral Video? Examples of Viral Videos in Different Categories Tips for Getting Your Video to Go Viral Online and Viral Video Checklist Image Credits