Bag Man

How did a young man working in social services go on to build a legendary handbag company, grow it 1000X, and become recognized as one of the world's best CEOs? Lew Frankfort, the long-time CEO of Coach, shares the never-before-told stories and strategies behind Coach's stunning growth from a $6 million handbag company to a $5 billion global fashion and lifestyle brand. A riveting business story as well as an intimate personal memoir, Bag Man retraces one man's extraordinary leadership journey that built an iconic brand.- From the long-time CEO of Coach, tells the inside story of Coach's remarkable journey from a small $6 million leather goods manufacturer to a $5 billion global brand.- Brimming with first-hand business insights and lessons about leadership, strategy, marketing, and branding from one of the most successful CEOs in the world.- Behind-the-scenes information about Coach and the fashion industry.- Populated with colorful characters—designers, craftsmen, marketers, retailers, salespeople—who helped make Coach what it is today.- Gorgeous 4-color photo inserts showing the evolution of Coach and its designs and most iconic bags.
Audience:- Leaders and aspiring leaders, especially those who want to learn directly from the best CEOs about leadership, strategy, marketing, branding, and business.- Anyone in business looking for insights into and the secrets behind an iconic company's phenomenal success.- Entrepreneurs looking for inspiration.- General audience of those interested in the Coach brand or products.- General audience of those interested in fashion and luxury and curious to learn "behind-the-scenes" information about how these industries really work.- Business students looking to go into strategy, branding or marketing.

Lew Frankfort is Chairman Emeritus and former CEO of Coach, Inc. He has been recognized multiple times on Barron's "World's Best CEOs" list and on Institutional Investor's "Best CEOs in America" list. Frankfort is a cofounder of Benvolio Group, an investment firm that focuses on early-stage, disruptive, consumer-facing brands. He and his wife, Bobbie, live in New York City.