The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

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ISBN 5961442381
EAN 9785961442380
Veröffentlicht Februar 2021
Verlag/Hersteller Alpina Publisher
Übersetzer Vorgelesen von Aleksey Muzhickiy
Familienlizenz Family Sharing
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Beschreibung

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.