The Data Hero Playbook

A powerful new mindset for data leaders in any organization
In The Data Hero Playbook: Developing Your Data Leadership Superpowers, veteran data professional and thought leader Malcolm Hawker offers fresh and exciting new ways to collect, manage, and use data. Called "Heroic Data Leadership," Hawker's new mindset for data professionals will unlock the true potential of your organization's data. It puts to bed the limiting, counterproductive mindsets that often plague data leaders and offers original and effective alternatives you can apply immediately to generate tangible business results.
The book shows you how to re-center customer satisfaction within your data strategy and convincingly demonstrates why sound data management must be paired with the delivery of value to the customer in order to have a significant impact on your company's bottom line.
Inside the book:
- Step-by-step recommendations for productive behaviors and best practices within your data teams
- Illuminating quotes and anecdotes from data professionals leading data functions at large companies today
- Narratives and stories explaining how to transition from stale, limiting data mindsets to more productive and effective approaches
An essential resource for data professionals at organizations of all types and sizes, The Data Hero Playbook is the hands-on roadmap to data leadership that managers, analysts, executives, entrepreneurs, and founders have been waiting for.

MALCOLM HAWKER is a data strategy and management leader with over 25 years' experience in the industry. He has authored industry-defining research and has consulted to some of the world's largest businesses on their data and analytics strategies. He's a frequent public speaker on data and analytics best practices.