Fred 2.0

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred's story inspired millions. Companies--even, cities--were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You'll not only be inspired by Fred 2.0, you'll also have the tools and strategies to aim higher and achieve the extraordinary.

Mark Sanborn is author of the bestselling book The Fred Factor and president of Sanborn and Associates, an idea studio dedicated to developing leaders in business and life. Mark is an in-demand speaker and consultant who has worked with more than 1,500 clients, including Capital One, Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Hewlett Packard, Key Bank, KPMG, Morton's of Chicago, Motorola, New York Life, RE/MAX, ServiceMaster, Time Warner, Upsher-Smith, U.S. Dept. of the Interior, USPS, and Washington Mutual.