Marshall McLuhan: Then and Now

Marshall McLuhan, a pioneering media theorist, explored how media shape perception, society, and culture. His concepts, like »the medium is the message« and the »global village,« emphasize media as extensions of human senses that profoundly influence communication and social structures. He analyzed transitions from oral to print culture and the impact of electronic media on thought and interaction. This volume seeks global contributions applying McLuhan's theories to AI, digital media, knowledge, creativity, and body-mind relations in today's networked world. In this volume, edited by Lars C. Grabbe, Andrew McLuhan and Tobias Held, scholars from diverse fields-media theory, philosophy, sociology, art, game studies, and more-are examining McLuhan's enduring relevance in analyzing contemporary technological and cultural transformations.

Lars C. Grabbe (Germany), Dr. phil., Professor of Theory of Perception, Communication and Media and Dean at the MSD - Münster School of Design in Münster at the University of Applied Scienes Münster. He is managing editor of the Yearbook of Moving Image Studies (YoMIS), the book series Bewegtbilder and Welt|Gestalten of Büchner-Verlag (Marburg, Germany) and editor of Designforschung - Designwissenschaft - Designtheorie of Springer VS (Wiesbaden, Germany), founder member of the Image Science Colloquium at the Christian-Albrechts-University in Kiel (Germany) as well as the Research Group Moving Image Science Kiel|Münster (Germany), and scientific advisor and board member of the Society for Interdisciplinary Image Science (Gesellschaft für interdisziplinäre Bildwissenschaft e.V.). Member of the German Society for Media Studies, the Platform for Immersive Media, the International Society for Intermedial Studies, and the German Society for Semiotics (DGS). Research focus: phenosemiotics, media theory and media philosophy, image science, perception studies and psychology of perception, communication theory, aesthetics, semiotics, film studies and history of media as well as theory of embodiment and cognition. Andrew McLuhan (Canada), is director of The McLuhan Institute, founded in 2017 to continue the work begun by Marshall McLuhan and carried on by Eric McLuhan in exploring and understanding culture and technology. He speaks, teaches, publishes, consults on the individual and social effects of technologies, and how to mitigate or avoid them.