The Science of Serendipity

What if we tried something new?
To innovate at scale, and do it over and over, is the great business challenge. To see through the fog, connect the dots, battle the machine and drive an idea to launch is the Holy Grail for the corporate innovator.
Much of the innovation in big business appears to be a happy accident - born out of luck rather than planning. But 'luck' is the label of the onlooker. Corporate innovators know how to make their own luck - they force connections, try things out and never give up. This is The Science of Serendipity and to benefit from it takes determination, provocation, experimentation and political savvy.

MATT KINGDON has been at the front line of innovation for more than 20 years. What If!, the company he co-founded, partners with the world's most successful, forward-looking companies to galvanise innovation and deliver impact. In plain English, Kingdon tells the stories of companies grappling with innovation at scale, how they've succeeded or struggled, and what this can teach ambitious, frustrated corporate executives. "Bottom line: you are not alone and this is the practical guide for you."
John Kao, creator of Harvard Business School's Innovation program & Chairman of the Global Advisory Council on Innovation of the World Economic Forum