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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills-- communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and aspiring product managers, this book explores:
On-the-ground tactics for facilitating collaboration and communication
How to talk to users and work with executives
The importance of setting clear and actionable goals
Using roadmaps to connect and align your team
A values-first approach to implementing Agile practices
Common behavioral traps that turn good product managers bad
Matt LeMay is a product leader, consultant, and author. He empowers product managers, teams, and organizations to maximize their impact on business-critical revenue and growth goals by streamlining processes, simplifying strategies, and focusing on the work that matters most. His decade-plus career in product has included acquisitions by Google and Intuit, strategic advising to Spotify, and building out product teams for early-stage startups now valued in the hundreds of millions of dollars. His books Agile for Everybody and Product Management in Practice have been translated into six languages and provide actionable guidance to individuals and teams across countries, functions, and industries.
