Personal Training Retention Revolution: Keeping Clients Coming Back

Trainers, you're leaving money on the table — and you know it.
You've got the passion, the skills, and the hustle. But your clients? They're ghosting after a few months, skipping sessions, or worse — jumping ship to another trainer down the street.
The problem isn't your programming. It's not your pricing.
It's your retention strategy. Or lack of one.
Personal Training Retention Revolution: Keeping Clients Coming Back is your wake-up call (and your roadmap) to building a thriving personal training business that doesn't bleed clients. Written by fitness industry veteran and client-retention expert Matt Weik, this no-fluff guide will teach you how to stop chasing new leads and start building lasting relationships that turn clients into loyal advocates.
Inside, you'll learn how to:
✅ Create onboarding experiences that wow clients from day one
✅ Build unshakable trust and coach like a true partner in progress
✅ Design loyalty programs that actually work (no lame punch cards here)
✅ Master communication between sessions so clients stay engaged
✅ Track the metrics that actually matter for business growth
✅ Future-proof your business with scalable systems and exit strategies
Whether you're a brand-new trainer or a seasoned pro tired of the churn-and-burn cycle, this book gives you everything you need to create a business that's built to last.
You don't need a hundred new clients.
You need the right systems to keep the ones you already have.
It's time to stop hustling for attention and start earning loyalty.
Join the Retention Revolution.

Matt Weik has been featured in over 100 magazines, 15,000+ websites, several research journals, college text books, newspapers, podcasts, and radio shows. He was awarded as being one of the Top 40 Under 40 Business Professionals as well as being part of the Supplement Expert Panel. Matt graduated from Penn State University with a degree in Kinesiology and a minor in Business back in 2005 but has been on a mission to make America healthy way before that. He is a certified strength and conditioning specialist, certified personal trainer, certified sports nutritionist, and is the owner of Weik Fitness and Writing Rebels. Matt Weik has been active in the fitness industry and changing lives since 2002. He was also a DJ working for a well known radio station associated with CBS.