Measurement in Social Psychology

Although best known for experimental methods, social psychology has a strong tradition of measurement. This volume highlights this tradition by introducing readers to measurement strategies that drive social psychological research and theory.

Hart Blanton is Professor of Communication at Texas A&M University. He conducts research in the areas of social influence, health communication, and research methodology. Jessica M. LaCroix is Research Assistant Professor at the Uniformed Services University of the Health Sciences and specializes in health psychology, research methodology, and military suicide prevention. Gregory D. Webster is Associate Professor of Social Psychology at University of Florida Research Foundation with graduate degrees from the College of William & Mary and the University of Colorado.

Measurement in Social Psychology 1 From Principles to Measurement: Theory-Based Tips on Writing Better Questions 1 Hart Blanton and James Jaccard 2 Implicit Measures: Procedures, Use, and Interpretation Bertram Gawronski and Adam Hahn 3 Elicitation Research William A. Fisher, Jeffrey D. Fisher, and Katrina Aberizk 4 Psychobiological Measurement Peggy M. Zoccola 5 It's About Time: Event-Related Brain Potentials and the Temporal Parameters of Mental Events Meredith P. Levsen, Hannah I. Volpert-Esmond, and Bruce D. Bartholow 6 Using Daily Diary Methods to Inform and Enrich Social Psychological Research Marcella H. Boynton and Ross E. O'Hara 7 Textual Analysis Cindy K. Chung and James W. Pennebaker 8 Data to Die For: Archival Research Brett W. Pelham 9 Geocoding: Using Space to Enhance Social Psychological Research Natasza Marrouch and Blair T. Johnson 10 Social Media Harvesting Man-pui Sally Chan, Alex Morales, Mohsen Farhadloo, Ryan Joseph Palmer, and Dolores Albarracín