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Art doesn’t change the world directly; yet we persist in wanting it to. This book argues for a different understanding of creative practices. In these urgent times, we need to rethink the purpose and effects of art – for the creator, the audience, the owner. Art is what moves us, and there is more to being moved than meets the eye. Through a series of thought experiments, design collective Metahaven shows that art exists in the space between the image formed by the artist and the cognitive effort required to complete it. Art therefore is a question of perception. But what is the future of that space between image and interpretation when attention itself is collapsing? The Hard Question of Art examines the many ways that art engages perception. Exploring cognition, empathy, complexity, and physics, Metahaven asks whether our capacity to perceive art anew can withstand the pressures of our times. Does beauty matter? Does art have a moral purpose? Is art a game or puzzle that AI will transform? Is the murmuration of starlings a form of art? As our age asks us to feel and understand more at the same time, what are the cognitive futures of art?
Metahaven are a groundbreaking design collective founded by Vinca Kruk and Daniel van der Velden. Their work has been exhibited and screened in Europe, Asia, and the United States, and is in the collections of major museums and art foundations.
