Michael E. Porter

Competitive Strategy

Techniques for Analyzing Industries and Competitors. New edition. Sprachen: Englisch. 23,3 cm / 15,6 cm / 3,1 cm ( B/H/T )
Buch (Softcover), 432 Seiten
EAN 9780743260886
Veröffentlicht Januar 2004
Verlag/Hersteller Simon + Schuster LLC

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Beschreibung

First time in paperback for this classic of business theory.

Portrait

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.

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