Empire of the Elite

'Michael Grynbaum chronicles the rise and fall of a media juggernaut, owner of glossy magazines such as Vogue, Vanity Fair, the New Yorker and GQ, weaving tight reporting and outrageous gossip with a thoughtful cultural history.' FINANCIAL TIMES 'Glamour! Taste! Prestige! Monsters! I loved this gorgeous romp through a lost world' MARINA HYDE For decades, Condé Nast and its glittering magazines defined how to live the good life. The brilliant, complicated, striving characters behind Vogue, Vanity Fair, The New Yorker, GQ, Architectural Digest, and many other titles manufactured a vision of luxury and sophistication that shaped consumer habits, cultural trends, intellectual attitudes, and political beliefs the world over. Condé's billionaire owner Si Newhouse and his stable of star editors, photographers, and writers were the gatekeepers who decided what and who mattered, and they offered those opinions to tens of millions of readers every month. They were the ultimate influencers-before social media changed everything. The magazines crowned celebrities by the dozens, patronized creative talent much as the Medicis had underwritten Renaissance artists, and supercharged opulent events like the Vanity Fair Oscar Party and the Met Gala, which came to rival any fete that Louis XIV ever hosted at Versailles. The book is full of fresh behind-the-scenes reporting about a plethora of boldface names and sets out to explain how Condé Nast established itself as a de facto American aristocracy, anointing an elite and dictating the culture they presided over. The colorful story of Condé Nast at its zenith and the profound way it influenced how Americans aspired to look, eat, decorate, date, marry, and even think, has never been examined deeply. Empire of the Elite is the first book-length history of an empire whose publications refashioned American notions of prestige, whose editors became celebrities themselves, and whose diminution offers a cautionary tale of class, hubris, and technological change, even as its aesthetic and ethos remain influential to this day.

Michael M. Grynbaum is a correspondent for The New York Times, where he covers media, politics, and culture. Since joining the newspaper at age twenty-two, he has reported on three presidential campaigns and the transformation of the media world in the Trump era. He graduated from Harvard with a degree in history and literature, and lives in Manhattan. This is his first book.