This Is Now Your Company: A Culture Carrier's Manifesto

For fifteen years, Mike Rognlien has learned from some of the best (and some of the . . . not best) people in the corporate world. His tenure at Facebook, as a consultant to Microsoft, and at numerous other companies--from insurance to banking to Silicon Valley--taught him valuable lessons in responsibility, ownership and accountability, and the fine art of T-shirt printing. And now, with a mix of wisdom and rueful humor, he's sharing his accumulated work and life lessons with you. Yes, you. Because if you want your career, and therefore your company, to be the best they can be, that's how you have to start thinking of them: as yours. You have to fully understand the role you play, the good and the bad impact your behavior has on all of the people around you, and the unconscious biases that can control your thoughts and decisions if left unchecked. You have to be sure that this is what brings you real fulfillment. You have to be prepared to fail spectacularly badly and recover with a flourish. And you have to be ready to control your wrath when you're served duck twice in one week. (Trust us--the story does apply to you.)