PR v real'nom vremeni: Trendy. Kejsy. Pravila - Mikhail Umarov

Mikhail Umarov

PR v real'nom vremeni: Trendy. Kejsy. Pravila

Empfohlen ab 12 Jahre. Laufzeit ca. 4 Stunden 18 Minuten. Sprache: Russisch.
MP3 Hörbuch Download
ISBN 5961477339
EAN 9785961477337
Veröffentlicht Mai 2022
Verlag/Hersteller Alpina Publisher
Übersetzer Vorgelesen von Vladislav Gorbylev
Familienlizenz Family Sharing
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€ 10,49 inkl. MwSt.
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Beschreibung

Russian PR guru Mikhail Umarov, who had a hand in making the Beeline brand so famous, discusses the most important trends and rules for becoming a market leader in his new book. However, social media and new channels of information have brought the PR profession back to the original idea of public relations: direct conversation with the audience and quick feedback. Filled with concrete examples and case studies, this book will show you how to interact with journalists, bloggers and opinion leaders in these times, how to use social media wisely, how to do useful analytics and measure the effectiveness of your actions.