Journalism and Diversity

People with a migration background are, according to numerous analyses, disproportionately portrayed in problematic contexts in German reporting. To change this, there are various initiatives such as awards for diversity-sensitive reporting or analyses of the media representation of migrants. However, the sensitization of journalists to cultural diversity is hardly addressed, even though it was demanded in the 2007 National Integration Plan. Moreover, most previous activities are based on the assumption of homogeneous (national) cultures. For example, many content analyses examine reporting about "the migrants" (especially "the Turks") but neglect various diversity categories (e.g., gender, age). Such homogenizations reinforce normative notions of difference. Therefore, this volume analyzes the contribution that critical ethnological perspectives on culture, diversity, and exclusion can make to the engagement with diversity in journalism. To this end, the journalistic handling of cultural diversity is examined (content analysis, focus group analysis). The results feed into the design of diversity training that can be used in journalistic education and training.

Miriam Grabenheinrich holds a doctorate in ethnology and media studies. She has been working since 2000 in the fields of journalism, communications, higher education and coaching. She is the founder and CEO of Caaise - a company for AI solutions.

Einleitung.- Hintergrund: Das journalistische Berufsfeld in Deutschland.-Forschungsstand: Deutsche Berichterstattung über Menschen mit (afrikanischem) Migrationshintergrund im historischen Kontext.-Theoretischer Rahmen: Media Diversity und Ethnologie.- Methodisches Vorgehen: Analyse des journalistischen Umgangs mit kultureller Diversität.- Auswertung der Analysen.-Praxistransfer: Diversity Trainings für JournalistInnen.-Diskussion und Ausblick.