Magazine Advertising in Life during World War II

This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.

Monica Brasted is professor of media studies at the College at Brockport, SUNY.

Part I: Introduction Chapter 1:Advertising, Cultural Values, and World Wars I & II Part II:1942 Chapter 2: Service-1942 Chapter 3: Thrift-1942 Chapter 4: Utility-1942 Part III: 1943 Chapter 5: Service-1943 Chapter 6: Thrift-1943 Chapter 7: Utility-1943 Part IV: 1944 Chapter 8: Service-1944 Chapter 9: Thrift-1944 Chapter 10: Utility-1944 Part V: 1945 Chapter 11: Service-1945 Chapter 12: Thrift-1945 Chapter 13: Utility-1945 Part VI: Conclusion Chapter 14: Conclusion Appendix Bibliography Index About the Author