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In recent years, the realm of entrepreneurship has witnessed the emergence of a distinctive domain: multi-cultural artisanal entrepreneurship. This research book dives into this novel area, unravelling the challenges, exploring the opportunities, and identifying future trends within this dynamic field.
Pawan Kumar is a Professor of Marketing at Mittal School of Business, Lovely Professional University, India. Rajesh Verma is Senior Dean and Professor of Strategy at Mittal School of Business, Lovely Professional University, India. Kulvinder Kaur is Assistant Professor of Marketing at Mittal School of Business, Lovely Professional University, India.
Chapter 1: Brazilian Artisanal Entrepreneurs - Challenges and Prospects for Expanding into New Markets Chapter 2: The Language Barrier-Beyond Words: Case of Multi-cultural Artisans Chapter 3: Empowering India's Ambition: Artisanal Entrepreneurship towards a $5 Trillion Economy Chapter 4: Crafting Heritage: The Journey of Women Pottery Workers in Multi-Cultural Entrepreneurship Chapter 5: Revolutionizing Agricultural Sustainability: The Insurtech RICO model for Artisanal Farmers Chapter 6: Exploring AI-IoT Integration for Bringing Sustainability and Diversity in Rural Artisanal Entrepreneurship Chapter 7: Modern Indian Paintings: The Tapestry of Chaos and Commotion of the 1940s Chapter 8: The Role of Digitalization in Empowering Artisanal Entrepreneurs: A Study on the Impact of E-Commerce, Virtual Tools and Global Expansion Strategies Chapter 9: Sustaining the Wooden Handicraft Sector Through Collaborations Chapter 10: Tradition Meets Technology: Unlocking Global Markets for Rural Artisans Chapter 11: Bridging Digital Divides: The Impact of Technology on Cross-Cultural Collaboration and Communication in Multi-Cultural Artisanal Entrepreneurship Chapter 12: Crafting Digital Tomorrow: Synthesizing & Review of Challenges, Opportunities and Trends
