Convince them in 90 Seconds

Whether you're selling, negotiating, interviewing, networking, or leading a team, success depends on convincing other people-and convincing other people depends on making meaningful connections. Nicholas Boothman, an expert on forging instant relationships, shows how to use the tools that belong to all of us-face, body, attitude, and voice-to make a dazzling first impression, establish immediate rapport and trust, and master the people-to-people skills that will help you persuade others to embrace and act on your ideas.

Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. He lives outside of Toronto.

Introduction: Those Crucial 90 Seconds Part One: The Basics Muldoon's Rules: There's No Failure, Only Feedback Part Two: The New Rules: Connecting With Human Nature Neutralize the Fight-or-Flight Response Work Your ABC: Attitude, Body Language, and Congruence Speak the Language of the Brain Connect With the Senses Part Three: Connecting With Personality Feed the Personality Know the Nature of Your Business Find Your Style Part Four: Building Relationships Open the Lines of Communication Get Them Talking Find the Right Approach The Secrets of the Great Communicators The Show Must Go On Afterword: Where Do We Go From Here?