Could Should Might Don't

An invaluable guide to how to think—and not to think—about the future, by one of the premier futurists of our time.

Nick Foster is a designer and writer based in Oakland, California. He has spent his career exploring the future for technology companies including Apple, Google, Nokia, Sony, and Dyson, and has established himself as a leading figure in the field of Futures Design. In 2021 he was awarded the title Royal Designer for Industry-the highest accolade for a British designer-in recognition of his significant contributions to the discipline. Foster is also an accomplished writer and public speaker, delivering essays, books, talks, and lectures to share his thinking with audiences around the globe. He earned his master's degree from London's Royal College of Art in 2001, and in 2018 he was made a fellow of the Royal Society of Arts. He has lived in the United States since 2012, with his wife, Jayne.