Nigeria's Cultural and Creative Industries

This book offers a compelling exploration of Nigeria's vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development. From the role of government and regulatory bodies to the power of local innovation, the volume provides a timely and strategic assessment of how Nigeria's creative economy is shaping a new narrative for growth. As Africa's most populous country, Nigeria boasts a rich cultural mosaic and a growing generation of dynamic creatives making waves both locally and globally. With Nollywood, Afrobeats, and indigenous fashion now commanding international attention, creative output is fast overtaking oil as Nigeria's most influential export. Through sector-specific case studies, the book critically examines this shift, highlighting high-impact sectors like film, fashion, music, and visual arts, while also shining a light on underexplored industries such as publishing, advertising, and hospitality. It asks bold questions about whether the right structures are in place to truly harness Nigeria's soft power for economic and social impact. Providing a thorough and nuanced analysis of Nigeria's creative landscape, this book will be an important read for researchers, students, and policymakers with an interest in the future of African culture, innovation, identity, and industry.

Ikechukwu Obiaya is Dean of the School of Media and Communication, Pan-Atlantic University, Nigeria. Kizito Ogedi Alakwe is an Adjunct Lecturer at the School of Media and Communication, Pan-Atlantic University, Nigeria. He is also the Principal Advisor, at Quardott Consulting. Emmanuel Nzeaka is a Senior Lecturer at the Institute of Humanities, Pan-Atlantic University, Nigeria.

List of Tables List of Figures and Charts List of Contributors 1. The Nigerian Cultural and Creative Industry Ecosystem: A Conceptual Overview Kizito Ogedi Alakwe and Ikechukwu Obiaya 2. Conceptualising Culture in the Nigerian Cultural and Creative Industry Kizito Ogedi Alakwe, Jemimah Ogechi Ekechi and Emmanuel Ezimako Nzeaka. 3. Taxonomy of the Creative Industries: An Evaluation of the Cultural and Creative Sectors of the Nigerian Economy Kizito Ogedi Alakwe 4. Evolving Rhythms: The Nigerian Music Industry and its Role in Economic Development and Cultural Sustainability Samuel A. Adejube 5. The Nigerian Fashion Industry: Historical Insights, Supply Chain Dynamics and Pathways for Growth Morolake Dairo 6. Nollywood: Tracing the Evolution and Economic Impact of Nigeria's Film Industry Oluyinka Smart Babalola 7. Cultural Expression: Exploring the Diversity and Impact of Nigerian Performing Arts. Emmanuel Ezimako Nzeaka 8. Nigerian Advertising Sub-sector in a Digitised World Ubong-Abasi Inemesit Usoroh 9. Architecture and the Nigerian Cultural and Creative Industry: The Past, the Present, and the Future. Beryl Ehondor 10. Digital Transformation of Book Publishing in Nigeria: Stillbirth, Stunted Growth or Both? Nwachukwu Andrew Egbunike 11. Revitalising the Nigerian Tourism Sector: Strategies for Growth and Global Competitiveness. Nneka G. Isaac-Moses, Philip Egga Maga, Kizito Ogedi Alakwe. 12. Navigating Growth in Nigeria's Visual Arts Industry: Trends and Transformations Kizito Ogedi Alakwe and Prisca Sam-Duru 13. New Media with New Trends: Digitalisation and the use of Social Media in the Nigerian Music Industry. Wale Adedeji 14. Cultivating Creative Excellence through Entrepreneurship in the Nigerian Cultural and Creative Industries Kizito Ogedi Alakwe, Helen Ese Emore and Ikechukwu Obiaya 15. Education and Capacity Building for the Creative Industries Ikechukwu Obiaya 16. Nigeria's Orange Economy: Riding on the Wave of Globalisation Frederick Ojore Mordi 17. Pathways to Growth and Development: Policy Directions for Nigeria's Cultural and Creative Industries Kizito Ogedi Alakwe Index