Football, Fandom and Consumption

Drawing on original ethnographic research conducted with fans at all levels, the book explores the tensions between fans as consumers and 'traditional' football cultures, arguing that modern football fans can negotiate the discourses of capitalism and tradition operating upon them to enact their own power and identity within football culture.

Oliver Brooks is Tutor in the School of Politics, Philosophy, Language and Communication Studies at the University of East Anglia, UK.

1. Introduction: #Youarefootball, 2. The People's Game?, 3. Changing Formation, 4. Norwich City: 'The Best Pies in the League', 5. MK Dons: Fear and Loathing in Milton Keynes, 6. Chelsea: 'Champions of Europe', 7. 'IN-GER-LAND': Ethnography in the Pub, 8. Conclusion: They think It's All Over, Appendix A