The Chaos Imperative

Following the booming popularity of titles such as Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. In The Chaos Imperative, Brafman shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making. Brafman's approach is a groundbreaking new way of managing company policy and making astute, inventive choices, and can be applied to any type of organization, be they small or infinitely powerful. In our economy's current state of flux, it is crucial that we take risks, think organically and allow a little freedom for improvement to take place, and The Chaos Imperative shows us how to do this with vigour, and in an accessible, practical manner.

ORI BRAFMAN has an MBA in organizational studies from Stanford Business School and consults with and speaks to Fortune 500 companies on organization, disruption, and innovation. Brafman is the co-author of the New York Times bestseller Sway (US: Crown; UK: Virgin) with his brother Rom, as well as the bestselling and critically acclaimed book The Starfish and the Spider (US: Penguin Portfolio) which is now in its 16th printing. For the past two years, he has worked closely with the US Army on a training program that introduces chaos theory into the Army's decision-making. JUDAH POLLACK is a regular speaker at UC Berkeley's Haas School of Business, as well TEDx conferences around the country. An expert in the field of leadership, Pollack has worked with Google, SAP, and Oracle, as well as with the Special Forces and the Army's senior leadership. Most recently he developed a program to help returning soldiers reintegrate into non-combat military life from the experience of war.