How to Start a Home-based Public Relations Business

Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional. Look for useful charts and worksheets throughout the book, including: Home Office Location Screening Checklist Three-Tiered Prospect Pitch List Estimate Questions and Form Budget and Cash Flow Projections Interviews from the Field

Randi Minetor started her home-based public relations and writing firm, Minetor & Company (www.minetor.com), Inc., in June 1998, so she could ride the wave of the technological revolution and serve start-up and small clients. She left her position as vice president of Saphar & Associates, at the time the most respected PR firm in Rochester, NY, when she realized that many of the clients that interested her most could not afford to work with a large agency and its staggeringly expensive approval structure. A solo practitioner by choice, she has grown her client list to include leading manufacturing companies in theatrical rigging, wastewater management, printing and publishing, computer technology, and several other industries. In addition, Minetor & Company serves non-profit organizations in education, eldercare, land conservation, and a host of other worthwhile causes. A frequent speaker on breadwinner wives and on public relations issues for small businesses, Randi has provided her insights to local chapters of organizations including the National Association of Women Business Owners, the Association for Women in Communications, the National Association of Female Executives, the Society of Woman Engineers, Rochester Professional Consultants' Network, and Rochester Women's Network. She is ready and willing to travel to speak to groups across the country, as she did when Breadwinner Wives was published.