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In 1945, Germany and Japan lay prostrate after total war and resounding defeat. By 1960, they had the second and fifth largest economies in the world respectively. This global leadership has been maintained ever since. How did these 'economic miracles' come to pass, and why were these two nations particularly adept at achieving them? Ray Stokes is the first to unpack these questions from comparative and international perspectives, emphasising both the individuals and companies behind this exceptional performance and the broader global political and economic contexts. He highlights the potent mixtures in both countries of judicious state action, effective industrial organisation, benign labour relations, and technological innovation, which they adapted constantly - sometimes painfully - to take full advantage of rapidly growing post-war international trade and globalisation. Together, they explain the spectacular resurgence of Deutschland AG and Japan Incorporated to global economic and technological leadership, which they have sustained to the present.
Raymond Stokes is Professor of Business History and Director of the Centre for Business History in Scotland at the University of Glasgow. His extensive publications on business, environmental, and technological history include co-authoring The Business of Waste (CUP, 2013) and Building on Air (CUP, 2016).
Introduction; Part I. No Mere Incantation: Rising from the Ashes of Defeat, 1945 to the early 1950s; 1. From Foe to Friend: The Allied Military Occupation of Germany and Japan; 2. Networking the Miracle Makers: (Re-)Constructing Cooperative Capitalism; Part II. Making Miracles, 1950-1973; 3. Manufacturing Miracles I: Forging Alternative Fordisms; 4. Manufacturing Miracles II: From Humble Craftsmen to World Beaters; 5. Consuming Miracles; 6. Exporting Wonders; Part III. Sustaining Miracles, 1973-1989; 7. The Wages of Construction; 8. The Hauntings of the Past; 9. Fragile Strength: Coping with Currency and Oil Crises; Part IV. Navigating Waves of Globalization, 1990 to the present; 10. Managing in Major Markets: Making and Selling in the United States and China; 11. Coping with the Close of the Cold War; 12. The Shock of the New Century: Three Crises (and a Near Miss); Conclusion: Deutschland AG and Japan Inc. - Lessons and Limits.
