Business Events

This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.

Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education, and training services for the business events industry. He is also a Visiting Professor at the Università della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.

1. An introduction to business events 2. Corporate meetings 3. Association conferences 4. SMERF meetings 5. Awards ceremonies 6. Political meetings 7. Incentive travel 8. Exhibitions 9. Corporate hospitality 10. Destination marketing for business events 11. Business events knowledge 12. Sustainability for business events 13. Business events ethics 14. Business events technology 15. Business events in times of crises