Pre-Suasion

Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink-s current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.' As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'. He lives in Phoenix, Arizona.

Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink's current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.' As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'. He lives in Phoenix, Arizona.

i: Acknowledgmentsii: Author's NotePart 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION1: PRE-SUASION: An Introduction2: Privileged Moments3: The Importance of Attention . . . Is Importance4: What's Focal Is Casual5: Commanders of Attention 1: The Attractors6: Commanders of Attention 2: The MagnetizersPart 2: PROCESSES: THE ROLE OF ASSOCIATION7: The Primacy of Associations: I Link, Therefore I Think8: Persuasive Georgraphies: All The Right Places, All the Right Traces9: The Mechanics of Pre-Suasion: Causes, Constraints, and CorrectivesPart 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts11: Unity 1: Being Together12: Unity 2: Acting Together13: Ethical Use: A Pre-Pre-Suasive Consideration14: Post-Suasion: Aftereffectsiii: Referencesiv: Notesv: Index