Whatever It Takes

Turn “someday” goals into daily execution and become a resilient, reliable operator who delivers elite performance with relentless consistency. Learn to hold your standards, stay in the arena, and keep moving the chains—no matter the circumstances. Fascinating and immediately actionable, What(ever) It Takes is a battle-tested framework for people who don’t have the luxury of half-speed, wishful thinking, or motivational fluff. If your decisions carry consequences—lost deals, lost games, lost jobs, or lives on the line—this is your proven system for repeatable success in winning the mental game in sports, business, and life. Drawing on cutting-edge psychology, physiology, and neuroscience, plus lessons from Navy SEAL Team 6 operators, NFL coaches, UFC champions, Olympians, and world-class founders, performance coach and bestselling author Ryan Munsey gives you a simple, brutally honest system to perform when it counts. You’ll learn: - The critical PILLARS of the “Mindset Makeover” top performers secretly leverage - Why standards beat goals every time - How to hardwire non-negotiable behaviors that drive results - The key to building unshakable confidence - How to flip your peak-performance switch on demand—without burning out. - The secret to executing under pressure - How to close the gap between who you are and who you want to be You don’t need more hype. You need a proven system tested and refined by elite performers who win in the real world so you can deliver results even when the weather turns, the stakes rise, and adversity mounts. Your answer is whatever it takes.

Ryan Munsey is a high performance coach and keynote speaker, the bestselling author of F*ck Your Feelings, and the cofounder of The Better Human Project. He personally coaches Olympic and professional athletes, Special Forces operators, Hollywood celebrities, leading entrepreneurs, and C-suite executives while speaking and hosting leadership workshops around the world.