The Pendulum Process

Harness Your Creative Edge: Mastering the Art of Balanced Decisions to Nurture and Preserve Exceptional Ideas. Elevate Your Production Skills beyond One-Dimensionality.
The Pendulum Process is a captivating guide for creatives eager to navigate the vast scope of music production. This book explores the delicate balance between artistic intuition, technical skill, the human element, and professional strategy, encouraging readers to transcend simplistic perspectives. Its primary goal is to empower individuals to maintain the brilliance of their ideas while promoting imaginative development.
With each page, you'll find practical advice interwoven with philosophical reflections, helping you to understand the nuanced relationship between creativity and discipline. Whether you're a seasoned producer or just starting out, The Pendulum Process offers a fresh perspective that challenges conventional methods, inviting you to experiment and innovate.
By adopting its principles, you'll be better equipped to craft music that resonates deeply with your audience, while also staying true to your unique artistic vision. Dive into this transformative experience, and let it inspire you to push the boundaries of your creative expression and tasteful decision-making.

Based in Las Vegas, Nevada, Samuel Friend is a multifaceted music professional. He has composed music for Cirque du Soleil, toured as a sound engineer, worked in top commercial recording studios, and is now a professor at UNLV. His passion for music has led him from self-taught drummer and "bedroom creative" to earning a BA in Music and a BS in Communications. His unique journey has culminated in a teaching approach called The Pendulum Process. As a sound engineer in both studio and live concert environments, Samuel has collaborated with a diverse array of artists across various genres, including H.E.R, Megan Thee Stallion, Celine Dion, ASIA, Lou Gramm, Bill Champlain, and many others. In addition to his work with musicians, Samuel has also made contributions to a wide variety of commercial and media projects, with his work featured during the Super Bowl and in advertisements for McDonald's, MGM, and Formula 1.