The Chief Event Officer's Playbook

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

Sasha Frieze FRSA FCIM is an award-winning event strategist, consultant, coach and trainer, who's delivered 1,000+ events in 30+ years. Sasha has worked for decades with clients across media owners, corporates, associations and non-profits. Her clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Abrdn, Raymond James, Times & Sunday Times, Incisive Media, Informa, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.