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Sexy Girls, Heroes and Funny Losers: Gender Representations in Children's TV around the World presents the most comprehensive study to date of gender images on children's television. Conducted in 24 countries around the world, the study employed different methodologies and analyses. The findings illustrate how stereotypes of femininity and masculinity are constructed and promoted to children. It presents findings that may well require even the most cynical observer to admit that, despite some great strides, children's television worldwide is still a very conservative force that needs to be reimagined and transformed!
Contents: Maya Götz/Dafna Lemish: Preface - How It All Began - Maya Götz/Dafna Lemish: Introduction - Maya Götz/Dafna Lemish: Gender Representations in Children-s Television Worldwide: A Comparative Study of 24 Countries - Maya Götz/Margit Herche: «Wasp Waists and V-Shape Torso». Measuring the Body of the «Global» Girl and Boy in Animated Children-s Programs - Jeanne Prinsloo: Seductive Little Girls on Children-s TV: Sexualization and Gender Relations - Damien Spry: «Make Her Skinnier, Make Her Curvier»: Sexualised Girlhood in Japanese Cartoons - Maya Götz/Gunter Neubauer/Reinhard Winter: Heroes, Planners and Funny Losers: Masculinities Represented in Male Characters in Children-s TV - Elke Schlote: How Diverse Are Superheroines? Ethnically Diverse Girl Characters in Globalized Children-s TV - Dafna Lemish: «Without a Family»: Representation of Families in Children-s TV around the World - Kara Chan: Consumerism and Gender in Children-s Television - Maya Götz/Margit Herche: «What Really Annoys Me about the Way Girls and Boys Are Portrayed in Children-s Television». Children from 21 Countries Write Illustrated. Letters to TV Producers.
