Choice and Preference in Media Use

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Silvia Knobloch-Westerwick is professor and director of graduate studies at the School of Communication, The Ohio State University. She serves as managing editor of the ISI-ranked journal Media Psychology. She has held faculty appointments at the University of Dresden, Germany, University of California at Davis, and the University of Michigan, Ann Arbor. Her research interests include selective exposure to media, as well as general research on media uses and effects and media psychology.

Section I: Overarching Terms and TheoriesChapter 1: Building Blocks of the Selective Exposure Paradigm Chapter 2: Theories Relating to Selective Exposure Section II: Methodological ConsiderationsChapter 3: Self-Reports of Media Exposure Recollections Chapter 4: Selective Exposure Measurement and Research Designs Section III: Information ContextChapter 5: Cognitive Dissonance and Related Research Chapter 6: Informational Utility Model and Related Research Chapter 7: Sensation Value and Journalistic Cues Chapter 8: Situational Factors in Selective Entertainment Exposure Chapter 9: Selective Entertainment Exposure Beyond Mood Management Section V: Crossroads of Information and EntertainmentChapter 10: Information vs. Entertainment and Infotainment Chapter 11: Socio-Psychological Processes Section VI: Looking AheadChapter 12: New Media Contexts Chapter 13: Consequences of Selective Exposure and the SESAM Model