Entrepreneurship and Innovation in Sport and Leisure

This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture.

Simon Mosey is the Director of the Haydn Green Institute (HGI) for Entrepreneurship and Innovation, Nottingham University Business School, University of Nottingham, UK. Richard Shipway is an associate professor in sport event management, Department of Sport and Event Management, Bournemouth University Business School, Bournemouth University, UK. Chris Symons is a leading sport and leisure executive with over 30 years' experience in leading leisure organisations and building engaging experiences. Chris is based in Bournemouth, UK.

1. Building an Entrepreneurial Sport or Leisure Organisation, 2. Entrepreneurial Strategy for Sport and Leisure, 3. Sport and Leisure Entrepreneurial Strategy in Practice, 4. Entrepreneurial Culture and Leadership in Sport and Leisure, 5. Entrepreneurial Culture: In Practice, 6. Interaction with External Stakeholders and the Importance of Sport and Leisure 'Communities', 7. Sport and Leisure Ecosystems, 8. The Future for Entrepreneurship and Innovation in Sport and Leisure