Six Feet Under - The Death of American Parties

Due to my father's involvement in local politics, I was excited when election time came around.Even little children were showered with gifts, such as candy, sun visors, balloons, pens - and thelist goes on. Seeing the party logo in bold letters on every imaginable item became an everydayexperience. But it was after my grandfather had died that I had the most memorable experienceconcerning the German party system. My father had kept his party membership certificate, abook with smooth leather binding and a black, red, and golden tassel dangling from its spine. Iasked my father whether my grandfather was still a member; he shock his head and told me: "No,a party membership expires once the person has died."It is striking, that this kind of regulating party identification by institutional and legalmeans is non-existent in the United States. What theories then describe the exceptionalconceptualization of party identification in the American context and how has party identificationdeveloped over time in the U.S.? To answer these questions, major theories of party identificationwill be presented and the decline of party identification will be analyzed. In conclusion, evidencewill show that American parties in the electorate are in a state of decline, which will have majorconsequences for the political and social landscape during the next few decades.