Sports Event Management

Exploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way forward. The CWC 2007 was the first time in any sport, a World Cup was staged in nine independent countries. None of the Caribbean territories hosting a match has a population larger than Jamaica's 3.4 million; most have less than a quarter of a million people; economies are small and infrastructure limited. The hosting of this event produced significant lessons that the region and the world can learn from concerning sports event management.

Dr. Leslie-Ann Jordan is Hospitality/Tourism Lecturer in the Department of Management Studies at the University of the West Indies & Ben Tyson is Professor in the Department of Communication at Central Connecticut State University, USA, Dr. Carolyn Hayle is Senior Programme Officer at the Institute for Hospitality and Tourism, University of the West Indies and Dr. David Truly is Associate Professor in the Department of Geography at Central Connecticut State University, USA

Part I Introduction; Chapter 1 Staging Sports Events: Challenges and Opportunities, Leslie-Ann Jordan; Part II Event Impacts Assessment; Chapter 2 A Critical Socio-Economic Assessment of the ICC World Cup Cricket on the Hosting Caribbean Territories, Gaunette Sinclair-Maragh; Chapter 3 Greening of Events: An Assessment of the Bag Your Own Garbage (BYOG) Program, Janice Cumberbatch, Kisandra Bynoe; Chapter 4 Leveraging Community Tourism using Sports Events, Carolyn Hayle, Leslie-Ann Jordan; Chapter 5 Intent versus Reality: Impacts of World Cup Cricket on Community Tourism in Barbados and Trinidad and Tobago, Ben Tyson, David Truly, Leslie-Ann Jordan, Carolyn Hayle; Chapter 6 The Social and Cultural Consequences of Cricket World Cup 2007: Poor Spectatorship in Trinidad and Tobago, Anand Rampersad; Chapter 7 Cricket, Lovely Cricket? The Views of Urban Locals and their Participation in Sports Tourism: The Case of the 2007 Cricket World Cup in Kingston, Jamaica, Shenika McFarlane; Part III Event Logistics and Marketing; Chapter 8 Work of the Sports Agronomy Team (SAT) for Cricket World Cup 2007, Francis Lopez, Louis Chinnery; Chapter 9 Accommodating Spectators: Community Attitude and Response to the Barbados Home Accommodation Programme, Cristina Jönsson; Chapter 10 Image, Logo, Brand and Nation: Destination Marketing, Nationalism and the 2007 Cricket World Cup, Leanne White; Chapter 11 A Look at the Watching Friends and Relatives Market Segment at the 2007 Cricket World Cup, Douglas Michelle Turco, Shamir Andrew Ally, Marlene Cox, Tota Mangar, Cecilia McCalmont; Part IV Conclusion; Chapter 12 Creating a Sports Event Legacy in the Caribbean, Carolyn Hayle, David Truly, Ben Tyson, Leslie-Ann Jordan;