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An instant Top 10 UK bestsellerShortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025As seen with the Queen With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform - and he's only too happy to teach those of us who can't make the potato pilgrimage to his van the secret of a good spud. We're talking next-level baked potato mastery here. Featuring 40 recipes for delicious baked potato combos and various spin-off dishes, this book is more than just recipes - it's a lifestyle. It's about embracing the humble spud and unleashing its full flavour potential. Whether you're a seasoned SpudFan or a curious newbie, this book will have you baking up a storm. Recipes include: Lebanese chicken shawarma, the currywurst jacket, chorizo shakshuka, pizza loaded potato skins, poutine-style cheesy spuds and many more... Featuring:- The definitive baked potato cooking method- Spud trivia (did you know potatoes can grow in space?)- Spudtastic jokes (so cheesy, they're gouda!)- SpudFacts (did you know eat 375 million tons of potatoes a year)
Ben Newman, 39, is the viral TikTok sensation known to most people as Spud Man, and people come from far and wide just to get a taste of his jacket spuds. Ben lives and works in Tamworth, a town that's now synonymous with the unlikely influencer, with his wife, Sarah Simpson, who he's fondly nicknamed Spudwife, and their nine kids.