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Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.
Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.
Laura Niessen is a researcher at the Maastricht Sustainability Institute. Her work focuses on sufficiency-promoting businesses, looking at what strategies they use and what their impact can be.