The One-Percent Edge

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence? In The One-Percent Edge, you will learn how to: - put energy into profitable areas and trim dead weight, - raise prices by selling value instead of things, - access new markets by adapting products or services, - turn customers into brand ambassadors, - and many other subtle yet highly effective strategies for affecting profitable changes to your business. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on ABC News, she regularly appears on Fox Business, Fox News, Wall Street Journal's "Lunch Break," Newsmax, and other stations. She is also a featured blogger on Constant Contact, Entrepreneur, FoxBusiness.com, ATT Business Circle, MasterCard, and numerous other sites. The author of The New York Times bestselling It's Your Biz, she consistently ranks among the top ten small business experts to follow on Twitter. RAY MANLEY is a freelance writer and content marketing expert.

Foreword by Rick Ungar v Introduction: The End of Business as Usual ix Chapter 1: Achieving the One-Percent Edge 1 Chapter 2: The Leadership Edge 19 Chapter 3: The Customer Edge 31 Chapter 4: The Product Edge 59 Chapter 5: The People Edge 95 Chapter 6: The Marketing Edge 127 Chapter 7: The Process Edge 165 Chapter 8: The Financial Edge 187 Conclusion: A Company with the One-Percent Edge 219 Notes 221 Index 227 About the Authors 233