Susan Walsh

Optimizing Sales and Marketing Data

Strategies for Accuracy and Efficiency. Sprache: Englisch.

kartoniert , 240 Seiten

ISBN 1398623962

EAN 9781398623965

Veröffentlicht 31. März 2026

Verlag/Hersteller Kogan Page

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Beschreibung

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Portrait

Susan Walsh is the Founder of The Classification Guru, a company that focuses on helping clients solve dirty data problems to maximise profitability and impact. Based in London, UK, she is an industry thought leader, influencer and global speaker. She has been listed in the DataIQ100 for the last two years, as well as winning DataIQ Data Champion 2022 and 2023 and is a finalist for The Great British Businesswoman Awards in the Technology category.