Just Enough Design

The Japanese phrase "hodo-hodo” originates in ancient times. When contemporary designer Taku Satoh applies it to his work, it means "just enough.” Hodo-hodo design deliberately holds back, leaving room for individuals to engage with objects according to their unique sensibilities. Urging readers to appreciate everyday objects and spaces and to question the lure of convenience, he delivers a message rooted in the past yet perfectly suited to our times.

Taku Satoh has created designs for prominent Japanese brands including Issey Miyake. He has been awarded honors by, among others, the New York Art Directors Club and the emperor of Japan. He resides in Tokyo.