The Fashion Business Manual

An Illustrated Guide to Building a Fashion Brand. Illustrated in colour and black and white throughout. Sprachen: Englisch. 16,0 cm / 24,1 cm / 2,8 cm ( B/H/T )
Buch (Hardcover), 216 Seiten
EAN 9789887710974
Veröffentlicht August 2018
Verlag/Hersteller Thames & Hudson
€ 40,50 inkl. MwSt.
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Beschreibung

The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.

Portrait

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

Inhaltsverzeichnis

Chapter 1 - Branding From creating your brand's visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding. Chapter 2 - Product Development From tech packs, label guides and determining your product's country of origin, this chapter teaches you everything you need to know about creating garments. Chapter 3 - Wholesaling From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling. Chapter 4 - Marketing From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing. Chapter 5 - Retailing From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions. Chapter 6 - Starting your brand From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company. Chapter 7 - Form section From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

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