The Myth of Michael Jordan in Popular Culture

This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.

Tomasz Jache- is an Assistant Professor at the University of Warmia and Mazury in Olsztyn, Poland. His work focuses on the landscape of American popular culture, including sport and comedy. He is a member of the Polish Association for American Studies (PAAS) and the European Association for American Studies (EAAS).

Introduction: Michael Jordan, the Myth, the Monomyth, and the Jordan Myth, 1. The Path of the Warrior: The Jordan Myth Takes Shape (1982-1991), 2. The King's Reign (1991-1998): The Jordan Myth Expands, 3. Basketball's "Beowulf" Puts on Armor One Last Time (2001-2003 and Beyond), 4. The Never-ending Myth: Post-1998 Retellings of the Jordan Myth, 5. The Four Functions of the Jordan Myth, 6. The Global Reach of the Jordan Myth, Conclusion