Fast Food Globalization in the Provincial Philippines

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

Ty Matejowsky

Chapter 1: Fast Food as Global Metaphor: Sociocultural Perspectives on Fast Food Globalization 1970s-2010s Chapter 2: Of Burgers and Bees: Corporate Fast Food in the Philippines 1980s-2010s Chapter 3: A Tale of Two Local Fast Food Scenes: Corporate Fast Food in Dagupan City, Pangasinan and San Fernando City, La Union 1980s-2010s Chapter 4: The Young and the Hungry: Fast Food and Children 2000s-2010s Chapter 5: Jollibesity? Intersections of Fast Food, Health, Nutrition, and Obesity 2000s-2010s