Neuroscience and Entrepreneurship Research

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship.

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland. He also established the Global Network of Brain-driven Entrepreneurship Education (BRANET).

PART I: The past and present of entrepreneurship   1 Introduction   2 The three preceding eras   PART II: The brain-driven era   3 The fourth era   4 The two engines of the brain's era   PART III: Fitting themes and empirical evidence   5 Fitting themes   6 The function of emotions on entrepreneurial decision-making   PART IV: The techniques of the future   7 Techniques for recording and assessing brain activity   8 Techniques for mapping brain activity   9 Approaches for entrepreneurial enhancement   10 Techniques for entrepreneurial enhancement   PART V: Foreseen disruptions and key implications   11 Foreseen disruptions   12 Key implications PART VI: Research agenda and final thoughts   13 Research and action agenda for the near future   14 Final Thoughts